Basic Attention Token (BAT)
Native Cryptocurrency of the Brave Platform
In the digital currency world, many blockchain startups want to decentralize the ways in which we share, search, and even market on the web.
Basic Attention Token (BAT), launched by Brave Software, is one such token. BAT targets the issue of online marketing by trying to create a fair and equal advertising environment through the use of a peer-to-peer token.
BAT is a relative newcomer to the space and has come a long way in just under a year. The price of BAT has skyrocketed. And the project has gained a loyal group of followers and enthusiasts.
Over the course of this Coin Index feature, we look at the history of Basic Attention Token, its initial coin offering (ICO) and leadership, and its long-term potential in the online marketing space...
The History of Basic Attention Token
Simply put, BAT is the cryptocurrency that's native to the Brave platform. The Brave platform is an open-source and decentralized advertising platform that's built on the Ethereum protocol.
Users of the platform can use BAT's tokens (BATs) to pay both the users seeing the ads and the companies promoting them.
Beyond that, the Brave platform has a lot more bells and whistles than your traditional ad platform. It was built with many components, including analytics dashboards and machine learning algorithms.
The token had its ICO on May 31, 2017, making it one of the tokens to come to market during the 2017 ICO rush. In BAT's ICO, the team behind it raised $35 million in just under 30 seconds...
The Goal of BAT: To Fix a Broken Market
The team at Brave sees what many online marketers see: that the current state of digital advertising is broken.
In our current environment, there are a lot of scamsters who are trying to take advantage of both users and the companies that want to reach them. The Brave platform seeks to return power to these two parties.
In the Brave ecosystem, advertisers have the ability to give publishers — the people hosting content — BATs based on the attention span of the user. And in a surprising twist, users will also receive BATs for participating.
The goal of this system is to keep user data private and still ensure that users receive ads relevant to them.
Beyond its use as a payment system between parties on the platform, BAT can also be used to obtain a variety of advertising and attention-based services on the Brave platform.
This makes BAT a true utility token with dynamic function within its blockchain network.
If you'd like to learn more about Basic Attention Token, you can visit the company's website here.
And you can also access the full white paper here.
Where to Buy Basic Attention Token
Basic Attention Token is available on a wide range of exchanges, including Binance, Bittrex, and Huobi.
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